Bank of Cyprus – Student Loan

Product Campaign

Project Details

  • Client BOC
  • Date June , 2017

Student Loan

Our campaign focuses on the fact that the only thing that remains stable during a student’s life is the interest rate of BOC's student loan! To showcase these facts, we created a classic conversation between a mother and her son by ending it with a rather unusual way. The aim of this campaign was to use real life elements and humour so we could demonstrate the two sides of the story: the agony of a typical Cypriot mother and an indecisive son that tends to change his future plans quite regularly! The only thing reassuring for his mother is the financial part- that the interest rate of BOC student loan will remain stable!

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