- Client BOC
- Date June , 2017
Our campaign focuses on the fact that the only thing that remains stable during a student’s life is the interest rate of BOC's student loan! To showcase these facts, we created a classic conversation between a mother and her son by ending it with a rather unusual way. The aim of this campaign was to use real life elements and humour so we could demonstrate the two sides of the story: the agony of a typical Cypriot mother and an indecisive son that tends to change his future plans quite regularly! The only thing reassuring for his mother is the financial part- that the interest rate of BOC student loan will remain stable!